For wine distributors

Pitch the wines your restaurant customers actually need.

Your full portfolio, instantly matched to your customer's menu.

You can't hold the character of every SKU in your head — and your customers don't want generic pitches. W2F Pro turns your whole portfolio into pairing-ready proposals, so every meeting starts with the right bottles already lined up against their menu.

Your job — our solution

What you'll actually use it for.

Walk into meetings already prepared

Pull your customer's menu, run it against your portfolio, and arrive with concrete pairing proposals — not a catalogue.

Know your own portfolio cold

W2F Pro keeps the pairing profile of every SKU at your fingertips, so you sell with confidence on wines you rarely pour.

Help restaurants help their guests

Empower your restaurant accounts with sommelier-grade pairings drawn exclusively from your portfolio — they win, you win.

Spend more time selling, less time prepping

The matching, talking points and rationale are done. You focus on the relationship and the close.

How it works

Three steps from menu to pour.

  1. 01

    Connect your portfolio

    Your wines come in once. Updates flow through automatically as your range evolves.

  2. 02

    Pull your customer's menu

    Upload it as a URL, PDF or a simple photo from your phone. We quickly identify and analyze every single dish.

  3. 03

    Present matched proposals

    Specific bottles per dish with rationale, ready for your next meeting — printed, shared, or in-app.

No need to worry about

What W2F Pro is not.

We've drawn the lines deliberately. Here's what you don't have to think about.

  • Channel conflict — W2F Pro is B2B only; the consumer side lives on winetofood.com and never bypasses you.
  • Sharing your portfolio with the world — your data is scoped to you and the customers you choose.
  • Replacing your sales team — this is a sales-enablement tool, not a marketplace.
  • Re-keying data — your portfolio is the source of truth, kept in one place.

Ready to try it on your own list?

Tell us a bit about your business and we'll get you onboarded.